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NADA: Chevy Ad, Growth Plan (2/11/13)

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Tags:

  1. National Automobile Dealers Association0:23
  2. global marketing1:15
  3. Volvo1:26, 1:41
  4. corporate cards2:35
  5. avoid catastrophe2:23
  6. processing credit2:33
  7. bonus structure1:28
  8. Land Rover1:50, 2:07
  9. Orlando Florida0:26

Mon, 11 Feb 2013|

Bowtie debuts global marketing campaign, eyes more sales; new SUV is sold out; keeping employees honest.

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Automatically Generated Transcript (may not be 100% accurate)

Keeping workers honest. What dealers can do to prevent. Fraud from ruining their businesses. That's story is next on auto news now. See everyone alongside Jennifer -- I'm Tom -- effect it is the final day of the National Automobile Dealers Association convention. In Orlando Florida. That's great town -- into our lead story in just a moment. But first a look at what else is making news. Chevrolet telling dealers in Orlando to expect a 7%. Gain in US sales this year. That would be in line with the industry wide pace if US sales hit fifteen point five million units. The brand expects growth to come from launches of new vehicles like the redesigned impala. Last year Chevy sales increased 4%. Trailing the market's overall 13%. Growth. -- -- Boat type dealers were also shown tuned to end of TV spots. That marked the debut of the brands find new roads global marketing campaign. The ads included vignettes of several vehicles that offer a glimpse of future standalone commercials. For those are. Volvo is putting a new margin and bonus structure into the fact with the launch of its 2014 models. The new structure has a very well column is tight to sales performance. Customer satisfaction. And outdated facilities. Volvo which saw flat sales in the states last year says the program will can't dealers the potential her overall better profit. And Land Rover dealers were told that a meeting that US management is trying to get as many range rovers as possible. But supplies are tight worldwide. The 2013 range -- went on sale in December of replacing a ten year old model. Land Rover sales were up 15%. In the US last year. It say they aren't that devastation for dealership prod and then Abalone. Indeed it dealers can lose billions of dollars but there are steps they can take to avoid catastrophe. Attorney -- to cope and helped lead a workshop on that very topic and you stop fire -- Here at any DA. Credit card processing credit card payments on corporate cards. Warranty incentivizes. There's there's many different areas that people will attack. Coming Jacoby says having good internal controls in place is key to preventing fraud. And dealers also need to keep a sharp eye and the Bucs take for instance if I fight in the war in -- -- Claims may be first climbing and then skyrocketing and if something like that happens you have to pay attention. Why are we doing so well all of a sudden in this department is something wrong here. He also advises Steelers to pay attention to what's going on in the personal lives of even trusted employees. He's his problems such as drug addiction alcoholism in bankruptcy. Can prompt someone to start siphoning off money. Swedish auto -- not file for bankruptcy in when he Atlantic and he hasn't built a car in two years. But there are still planning -- up on the road in North America. 500000. Event and like all vehicles -- need to keep things from time to time. Since may twenty well let the suburban Detroit based not automobile parts of North America. And -- working to establish a network of 180. Defenders in the -- in Canada. That company is run by former -- in North America keep it simple lack. It's a little while especially with the availability that was that the number one issue when we opened just getting Clarkson you know takes a lot of departs on votes from Sweden here. So we're afraid. In getting the availability up that that was did the first priority. The second was establishing. Normal level of commerce -- with our service matters. Last month and accompany one's name program politics soundly here which offers a limited lifetime protection plan. And it's engine components for 2010 and 111 and -- -- -- weird I know my initial cost. Meantime hundreds -- Chinese know here. -- not -- since our building diesel powered in 93 sedans and convertibles in August. And that is our time for now tomorrow morning on the first shift we'll hear from the incoming chair. Of the American international automobile dealers association. Take care.

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