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NADA: Chevy Ad, Growth Plan (2/11/13)

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  1. National Automobile Dealers Association0:23
  2. global marketing1:15
  3. Volvo1:26, 1:41
  4. corporate cards2:35
  5. avoid catastrophe2:23
  6. processing credit2:33
  7. bonus structure1:28
  8. Land Rover1:50, 2:07
  9. Orlando Florida0:26

Mon, 11 Feb 2013|

Bowtie debuts global marketing campaign, eyes more sales; new SUV is sold out; keeping employees honest.


Automatically Generated Transcript (may not be 100% accurate)

Keeping workers honest. What dealers can do to prevent. Fraud from ruining their businesses. That's story is next on auto news now. See everyone alongside Jennifer -- I'm Tom -- effect it is the final day of the National Automobile Dealers Association convention. In Orlando Florida. That's great town -- into our lead story in just a moment. But first a look at what else is making news. Chevrolet telling dealers in Orlando to expect a 7%. Gain in US sales this year. That would be in line with the industry wide pace if US sales hit fifteen point five million units. The brand expects growth to come from launches of new vehicles like the redesigned impala. Last year Chevy sales increased 4%. Trailing the market's overall 13%. Growth. -- -- Boat type dealers were also shown tuned to end of TV spots. That marked the debut of the brands find new roads global marketing campaign. The ads included vignettes of several vehicles that offer a glimpse of future standalone commercials. For those are. Volvo is putting a new margin and bonus structure into the fact with the launch of its 2014 models. The new structure has a very well column is tight to sales performance. Customer satisfaction. And outdated facilities. Volvo which saw flat sales in the states last year says the program will can't dealers the potential her overall better profit. And Land Rover dealers were told that a meeting that US management is trying to get as many range rovers as possible. But supplies are tight worldwide. The 2013 range -- went on sale in December of replacing a ten year old model. Land Rover sales were up 15%. In the US last year. It say they aren't that devastation for dealership prod and then Abalone. Indeed it dealers can lose billions of dollars but there are steps they can take to avoid catastrophe. Attorney -- to cope and helped lead a workshop on that very topic and you stop fire -- Here at any DA. Credit card processing credit card payments on corporate cards. Warranty incentivizes. There's there's many different areas that people will attack. Coming Jacoby says having good internal controls in place is key to preventing fraud. And dealers also need to keep a sharp eye and the Bucs take for instance if I fight in the war in -- -- Claims may be first climbing and then skyrocketing and if something like that happens you have to pay attention. Why are we doing so well all of a sudden in this department is something wrong here. He also advises Steelers to pay attention to what's going on in the personal lives of even trusted employees. He's his problems such as drug addiction alcoholism in bankruptcy. Can prompt someone to start siphoning off money. Swedish auto -- not file for bankruptcy in when he Atlantic and he hasn't built a car in two years. But there are still planning -- up on the road in North America. 500000. Event and like all vehicles -- need to keep things from time to time. Since may twenty well let the suburban Detroit based not automobile parts of North America. And -- working to establish a network of 180. Defenders in the -- in Canada. That company is run by former -- in North America keep it simple lack. It's a little while especially with the availability that was that the number one issue when we opened just getting Clarkson you know takes a lot of departs on votes from Sweden here. So we're afraid. In getting the availability up that that was did the first priority. The second was establishing. Normal level of commerce -- with our service matters. Last month and accompany one's name program politics soundly here which offers a limited lifetime protection plan. And it's engine components for 2010 and 111 and -- -- -- weird I know my initial cost. Meantime hundreds -- Chinese know here. -- not -- since our building diesel powered in 93 sedans and convertibles in August. And that is our time for now tomorrow morning on the first shift we'll hear from the incoming chair. Of the American international automobile dealers association. Take care.

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    Eight polling that Tug of war what heavy duty YouTube has poured threatening to life. You're watching auto news now. Good to see you on this Monday. I'm Tom back for Ford and Chrysler the stakes couldn't be higher. According to true cart dot com heavy duty pickups represent 23%. Of all pick up sales in the US. In one of the main reasons to buy a big truck. Towing capability. a battle is raging between Ford and Chrysler's ram Brad. Over who can claim best in class Ford is threatening legal action if keeps claiming its pickups have besting class We're talking so called fifth wheel or goose neck trailer is connected in the pick up that. So here's the issue. Ford says 2015. F 454. By four crew cab can 31200. House. That's about 12100 pounds more than the highest capacity 3500. Which is rated at 30000. Pounds. But rim says the trucks are not even in the same class. It's is the F 450 is a class four pick up in fact the only class four pick up on the market. says the 3500. Actually competes against the F 350. In GM's 3500. Heavy duties. Reporter Larry tells us Ford does something no other automaker does when setting its maximum payload for the F series. It removes items like the radio. The spare tire the Jack. In the center console in order to produced the maximum number for its payload that's a questionable practice because a component truck over. Into another class. Larry says under the system used by other auto makers the F 450 would be considered class war. For more story in today's print and digital editions of Automotive News. Ford is raising prices on the new one in fifteen aluminum body F 150 pick up. Like 340 dollars to 3385. Bucks. The king ranch sees the biggest price increase over the 2014 model. Ford however has upped the standard equipment in all models of the truck for example to information screens are standard. Our Richard true it is also reporting the auto maker is trimming the number of F 150 models from eleven to five. With the new truck arrives this fall popular name plates such as the raptor in limited will be gone. Dealers started ordering the pick ups today. More business may be on the way to service based in GM dealerships. That's because the auto maker is offering buyers of its 2015 models for monthly vehicle diagnostic reports through OnStar. The move also allows customers to sign up to receive maintenance notifications from their stores. Both services will be offered at no charge for five years under a plan named OnStar basic. Previously. They were available only to paying OnStar subscribers. GM says that customers who are emailed me notifications from their dealerships. Come in for two additional service visits a year on average. Compared with customers who don't receive that. Cash for clunkers a phrase that was all the rage five years ago this month. Officially known as the car allowance rebate system clunkers was a lifeline at a desperate time in the US auto industry. US sales in June of 2009 dropped 28%. wasn't so lawful because every other month that your have been worse. But thanks to clunkers which provided consumers as much as 4500 bucks to trade in an old gas guzzler for a more fuel efficient new vehicle. July 2009 sales were off just 12%. In August sales that year were up 1%. In the end nearly 700000. Vehicles were traded in through the two point 85 billion dollar federal program. Have a great day everyone. We'll see you back here tomorrow.